Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, “What is the role of SEO in content marketing?” My answer is always the same: SEO should be viewed as reinforcement to your content team. More often than not, this is…
According to a new European consumer survey from the Application Developers Alliance, 70 percent of respondents would prefer to buy an Android device with basic apps pre-installed. This finding, as well as others in the report, appears to support Google’s argument to the European Commission that its pre-installed suite of apps benefits consumers and is…
A study by Forrester Consulting found that just 10 percent of marketing professionals surveyed feel they are able to fully execute mature marketing automation strategies. This may have to do with the fact that some organizations have bought into fallacies about marketing automation, namely that a select set of power users is realizing great success…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Five marketing automation myths busted!Nov 18, 2016 by Digital Marketing Depot A study by Forrester Consulting found that just 10% of marketing professionals surveyed feel they are able to fully execute…
Famous is a company that has arguably failed — twice. But its most recent incarnation may have succeeded in solving one of the most vexing problems in marketing today: how to bridge the user-experience gap between the mobile web and apps. Famous is run by Steve Newcomb, the founding COO of semantic search engine Powerset,…
