Among consistently hot marketing subjects like mobile and social, or buzzed-about trends like artificial intelligence and marketing automation, identity is emerging as a key marketing topic. Recognizing customers across devices and stitching that information together into a single view has never been more relevant. A Forrester report claims identity is the “next competitive battleground,” yet…
Google has started testing its mobile-first index. This new index will look first at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version. Google has been slowly moving toward a mobile-first index for quite a while now. Google first hinted at…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 steps to optimizing your site for Google’s mobile-first indexNov 16, 2016 by Ryan Shelley Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it’s well past…
According to Gartner’s “2016-2017 Chief Marketing Officer (CMO) Spend Survey,” marketing budgets increased to 12 percent of company revenue in 2016, from 11 percent in 2015. Fifty-seven percent of marketing leaders surveyed expect their budgets will increase further in 2017. However, 14 percent of marketers say they are bracing for budget cuts, up from 3…
I recently spoke with a back-end developer friend about how many hours I spend coding or learning about code outside of work. He showed me a passage from an Uncle Bob book, “Clean Code”, which compares the hours musicians spend with their instruments in preparation for a concert to developers rehearsing code to perform at…
