We’re almost halfway through Q4, and as a marketer, you know what that means. It’s time to start thinking about next year, if you haven’t already. To put together a comprehensive marketing plan, there are certain details that should be taken into consideration. Below is an outline of the analyses and components that should factor…
Adobe is boosting its commitment to multi-platform video ads with its announcement yesterday that it has agreed to buy programmatic video ad platform TubeMogul. The price is about $540 million, or $14 per share. The Emeryville, California-based TubeMogul offers a demand-side platform (DSP) that enables the planning and buying of video ads on all platforms,…
How does brand impact app installs? That’s a question TUNE sought to answer with a number of related consumer and app-download studies. In preparing a report entitled, “How Brand Impacts App Install Volume,” TUNE drew upon several studies conducted between September 2015 and June 2016. These investigations included a mix of US consumer survey data…
Facebook may be telling you you’re dead today. It appears to be a bug that’s hitting many accounts, one that we’ve seen first hand. Below is an example of what I saw when I went to Facebook just a few minutes ago: As the top, you can see that it says “Remembering Danny Sullivan,” something…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook is killing people, posting erroneous “Memorialized Accounts” messagesNov 11, 2016 by Danny Sullivan Facebook may be telling you you’re dead today. It appears to be a bug that’s hitting many…
