Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO. Marketing Land’s all new “Enterprise Local Marketing Automation Platforms” examines…
Politicians have always been scattershot in their outreach to voters. Presidential candidates distribute thousands of colorful lawn signs to be placed in yards across the country, buy millions of dollars’ worth of ad space and pack arenas full of their most fervent believers — all tactics to capture the highest number of eyeballs at the…
If Google’s expanded text ads (ETAs) are supposed to perform better than standard text ads, why did Google delay the sunset for creating legacy ads from late October 2016 to the end of January 2017? A recent conversation I had with a Google product manager explained it pretty well. To start: quality matters. When expanded…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 ingredients for writing the perfect expanded text adNov 3, 2016 by Frederick Vallaeys Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study…
We all have visions and dreams. Whether it’s about our personal lives, our work, or about complex concepts that target issues which are hard to grasp. The important thing is to listen to your ideas, to write them down, and, if they wake strong feelings, to pursue them. It can be easy to achieve this,…
