Did Google deliberately try to reduce the rankings of ProtonMail, a tiny rival to Google’s own Gmail service? Almost certainly not. Even Proton doesn’t seem to believe that. But the case highlights how Google’s problems with publisher, business and webmaster communication can hurt it as it faces challenges on antitrust grounds. What happened with Proton…
Virtually every marketing vendor brags about providing “a 360-degree view of the customer,” “a single source of truth” about the customer or some equivalent. But, according to technology analyst David Raab, that assumes you have unified, integrated storage of all your customer data. And, he says, most tools don’t, which is why he initiated in…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: MarTech Landscape: What is a Customer Data Platform?Nov 2, 2016 by Barry Levine This recently-named category seeks to define the marketer’s Holy Grail: a unified view of the customer. Google creates…
Facebook makes a lot of money… … and the money it makes from advertising keeps growing at a steady pace… … because a lot of people use Facebook… … especially on their phones… … which has convinced advertisers that Facebook’s mobile audience is really valuable… … making each member of Facebook’s audience increasingly more valuable……
A lot of things can be learned from Facebook’s third-quarter earnings call on Wednesday. For starters, word choice matters. In July 2016, during the company’s Q2 2016 earnings call, Facebook CFO David Wehner said that the number of ads Facebook can stuff in each user’s face — or, Facebook’s “ad load” — would top out…
