I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. I wanted to reach out one last time to invite you to join us and remind you of the great things to look forward to at MarTech: Hear from the experts: Leading brands will share how they’ve integrated marketing technologies to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Don’t miss MarTech Europe next week. Hope to see you there!Oct 24, 2016 by Scott Brinker I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. I…
Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels such as Google Shopping and Bing Shopping. Due to growing competition and rising CPCs, retailers who rely on PLAs as a significant source of revenue need to adopt a more sophisticated approach to PLA optimization in order to remain…
While brand marketers have increasingly been using location data as part of their targeting and attribution toolset, business intelligence platforms are just waking up to its importance. As a baby step in that direction, IBM announced yesterday that it would be incorporating global geospatial and political boundary data from Pitney Bowes into its Cognos Analytics…
Amazon has added 66 new Dash buttons to its lineup, bringing the lineup to a total of 226 buttons. Among the new brands and products that can be ordered via the one-touch buttons are Coca-Cola, which offers Coke, Diet Coke, Powerade and Dasani water to Dash users, plus well-known consumer brands like Purell, Pop-Tarts, Folgers,…
