Is it just me, or does it really seem lately like every marketer is looking for a silver bullet when it comes to SEO? Even though nothing even close to a silver bullet exists, the search is always on for the “one big thing” that can really jump a site up in the rankings. It’s…
An image from the two-minute video at “Discover Your Aloha,” with a smile indicator Expedia.com is now letting your facial reactions help determine where you should go on vacation. Through its Expedia Media Solutions advertising sales division, the travel site has launched a new website called “Discover Your Aloha” as part of a year-long campaign…
More than one billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques. As part of a test, Facebook is showing ads in the Group feeds of some people in Australia, Canada, Ireland and New Zealand. “We have started to test delivering ads to people…
Google shows special results for an open-ended search for goods or services when it knows your location. Or when you add a phrase like “near me” or “Tribeca.” Does all this mobile, location-centric search translate into real-world business outcomes? From awareness to consideration to conversion, and finally advocacy — this white paper from MomentFeed shows…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Using Google to drive offline salesOct 11, 2016 by Digital Marketing Depot Google shows special results for an open-ended search for goods or services when it knows your location. Or when…
