Facebook has become a popular place for people to pencil in their plans. Every day more than 100 million people — about 9% of Facebook’s daily audience — use the social network’s events feature, per Facebook. So now Facebook is spinning off events into own mobile app — which may become more than an event-specific…
Marketing optimization at scale, as visualized on Optimove’s website Micro-segmenting marketing platform Optimove is the latest marketing tool to add an intelligent assistant. The Israeli company, founded in 2009 and headquartered in New York City, has launched Optibot, which it describes as “the marketing industry’s first CRM [customer relationship management] optimization bot.” More specifically, it…
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Every day more than 100 million people view Instagram Stories, according to an Instagram spokesperson, who clarified that the 100 million user mark reported by BuzzFeed on Thursday specifically referred to the number of people viewing Stories. A daily audience of more than 100 million people is huge for anything. When it comes to TV,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Optimove adds an intelligent agent for self-optimizing marketing campaignsOct 7, 2016 by Barry Levine Called Optibot, the new feature makes recommendations, offers insights, and conducts self-optimizing tests across micro-segments. Facebook’s new…
