Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Oracle updates its Marketing CloudSep 28, 2016 by Barry Levine Enhancements include a revised Canvas for orchestrating multichannel journeys and new drag-and-drop A/B testing for mobile apps. Google launches free version…
Sometimes I think about changing famous movie quotes to include marketing terms. I will admit that I may need to get out more, but these can be instructive in drawing some analogies to the topic at hand. Since this post is about leads, here are a few: May the leads be with you. Show me…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: What’s more important than a B2B buyer’s lead score?Sep 29, 2016 by Jeffrey L. Cohen Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also…
As the automated, intelligent conversation settles into its role as a major marketing channel, a variety of chatbot authoring platforms have made their entrance. This week, a new one promises to be “the most complete conversational computing platform available.” The PullString Platform, based on technology previously employed for Call of Duty’s Lt. Reyes chatbot on…
A new month means new wallpapers! This journey has been going on for eight years now, and each time anew artists and designers from across the globe challenge their artistic skills to cater for some fresh inspiration on your desktop. And, well, it wasn’t any different this time around. This post features their designs for…
