After a nearly two-year wait, Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this Penguin 4.0. It’s also the last release of this type, as Google now says Penguin is a real-time signal processed within its core search algorithm. Penguin goes real-time Penguin is a filter designed to capture…
B2B intent data provider Bombora is today making its account-based surge data available directly through a self-service dashboard. Bombora collects data showing when employees of Company X have viewed web pages about, say, routers, or downloaded white papers on the topic. A firm that makes routers, for example, might want to get a list of…
If you have been relying heavily on Facebook’s average duration of video viewed metric, you’ve likely been using some inaccurate stats. Facebook has officially announced that the metric has bee over-reported due to a miscalculation. Along with the announcement came an apology for the misinformation from David Fisher, VP of Advertising & Global operations at…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook acknowledges discrepancy that had overstated a video view metricSep 23, 2016 by Greg Finn A miscalculation in the “average duration of video viewed” has overstated the overall video performance (within…
The pace at which new marketing technology vendors come to market, makes technology selection processes extremely tough. Periodically, Forrester and Gartner identify a handful of vendors as leaders in their industry, but the biggest mistake a marketer can make is simply narrowing choices down to just these vendors. Read this white paper from TBSCG to…
