Companies using marketing automation see 53 percent higher conversion rates, according to the Aberdeen Group. But there are hundreds of software companies that have been identified as marketing automation platforms. Add in customer relationship management software, email marketing platforms and experience management tools and the market is daunting at best. Marketing Automation is a clear…
Hey! Google has a new messaging app out today called Allo. Pity I can’t send you a text message about it. Allo can’t handle that, not from my actual number, which is a core failing out of the box. It’s a failing Google can’t afford with yet another messaging app. The glory that was Google…
Google told us in August that Accelerated Mobile Pages (AMP) would be entering the main mobile search results. Earlier this week, that happened and the rollout will be complete, globally, by the end of the year. While Google encourages developers and publishers to use the format, the company has made clear (at least for now)…
When it comes to creating prototypes, so many tools and methods are out there that choosing one is no easy task. Which one is the best? Spoiler alert: There is no “best” because it all depends on what you need at the moment! Here I’ll share some insight into what to consider when you need…
A majority of consumers will share holiday-related content during the holiday season, but marketers will have a hard time tracking most of it, according to a new survey from RadiumOne. The company’s Holiday Consumer Behavior Data Report shows that 72 percent of consumers will share some kind of holiday content online — primarily photos, but…
