Daily Archives: 18th September 2016

Nearly 85 percent of smartphone app time concentrated in top five apps — [report]

Posted on 18th September 2016Digital Marketing

Over the past two years, digital media time has grown significantly but most of that has been driven by mobile and apps in particular. The world of apps, however, is much smaller and more concentrated than the PC internet. Just under 60 percent of total digital media time is now spent in apps (58 percent)….

Can the app-retention crisis be addressed with personalized notifications?

Posted on 18th September 2016Digital Marketing

A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes brands’ app/retention strategies more important than ever. Push notifications are widely regarded as a tool to boost app retention. However, comScore data show that consumers often decline notifications. Just under 40 percent…