Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube launches YouTube Community beta for select group of video creatorsSep 13, 2016 by Amy Gesenhues Still months away from being widely available, YouTube says its new tool will give creators…
Marketing platform Marketo is jumping into Account-Based Marketing (ABM) with both feet today, unveiling what it says is the most comprehensive set of native functions on a major marketing platform. The new Marketo ABM allows marketers to target accounts — and decision-makers within those accounts — via personalized messages in emails, web, events, social media,…
Let’s say you want to quickly sketch out your idea of a website, or just quickly whip up a small site for testing purposes. Also, neither should take a lot of time to build nor should they need a full-stack toolkit. So, where and how do you start? Have you tried creating a website with…
Denys Prykhodov / Shutterstock.com Google introduced a new format for YouTube TrueView video ads on Wednesday called TrueView for action. With TrueView for action, advertisers can display a call-to-action banner at the base of the video during and at the end of the video. The branded banner can be tailored to a specific action goal…
Kashin / Shutterstock.com A sort of V2 of Google’s Universal App Campaigns — one campaign that can reach users across the Google ecosystem on search, Play store, Gmail, YouTube, and apps in the Display Network — was announced Wednesday at the DMEXCO conference in Germany on Wednesday. The update involves the way ads are targeted…
