There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that it is very possible it does. Reading articles, experiments and case studies is great, but we’re always eager to test things out for ourselves. We maintain a bunch of test…
Employee Advocacy has emerged as a go-to strategy thanks to companies like Salesforce, Humana, Vodafone, IBM and hundreds of others across the globe who are pioneering the way with successful programs. Marketers know that employees are an incredibly valuable asset to a brand, and there is an opportunity to partner with them to drive awareness,…
Kontakt Gateway, with Location Engine software New products from a Kracow, Poland-based international company give a glimpse of where beacons could be heading. The products from Kontakt.io — three hardware, one software — set up a beacon ecosystem that: makes beacons mobile on the thinnest-ever credit-card sized devices; adds beacons to the IFTTT ecosystem, where…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to launch your employee advocacy programAug 30, 2016 by Digital Marketing Depot Employee Advocacy has emerged as a go-to strategy thanks to companies like Salesforce, Humana, Vodafone,IBM, and hundreds of…
Prototyping is essential to help your team create the best product possible. It’s a chance to experiment with ideas and turn them into something tangible that you can test and build upon. When you fail with your prototype, you land softly — there’s always the chance to iterate and improve. The team behind Adobe’s new…
