Twitter Ads Manager has been a bit of a bear to navigate since inception. The ability to quickly parse campaigns and see the metrics you’d like simply haven’t existed. This is soon changing, thanks to a big global upgrade that will allow advertisers to optimize their campaigns in a much more flexible fashion. The first…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Much needed filters & custom metrics make their way to Twitter Ads Manager reportingJul 29, 2016 by Greg Finn A new set of tools will allow Twitter Ads Manager users to…
Baidu, China’s largest search engine with over 80% of marketshare in that country, has had it’s worse quarter in terms of profit since their IPO over 11 years ago. In their Q2 2016 earnings report their net income dropped by 34% from the previous period. They still are very profitable, showing a net income of…
Keeping online and brick-and-mortar stores in sync is one of the biggest challenges for modern retailers, especially smaller ones. To help out, Automattic’s ecommerce platform WooCommerce has announced it is now integrated with offline payments platform Square. In a blog post announcing the extension, Automattic Content Manager Nichole Kohler noted that this has been the…
After a Q1 that disappointed investors somewhat, Google parent Alphabet delivered a big quarter yesterday. The company announced revenues of $21.5 billion, which represented 21 percent growth year-over-year and beat analysts’ consensus estimates by more than $700 million. Paid clicks were up nearly 30 percent, which was also an expectations beat. However, CPCs were off…
