Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Does the IAB’s first ad-blocking study provide the “missing stat”?Jul 27, 2016 by Barry Levine The report offers some new insights into what it will take to keep people away from…
Facebook is growing the amount of money it makes per person using its service twice as fast as it’s getting new people to use its service — and it’s getting a lot of new people to use its service. Not only did Facebook grow its daily audience by 17% year-over-year in the second quarter to…
Tomorrow Tumblr will be releasing ads across its network of Tumblrs. The good news for publishers? They’ll be getting a slice of the pie. A post on ‘Staff’, the official Tumblr blog, the soon-to-be-Verizon-owned network announced that ads will be shown across the blog network. Another piece of good news is that publishers don’t have…
One topic dominated Facebook’s second-quarter earnings call on Wednesday. Not the company’s monster quarter. Not video. Not Facebook Live. Not Instagram. Not Pokemon Go (though almost). Ad load overtook ’em all. There were at least five questions about ad load asked during Facebook’s earnings call. That level of attention to an in-the-weeds metric would have…
The first question clients and stakeholders seek answers to with any digital product and/or service today — and rightly so — is how to establish an effective user experience. We, as designers, however, know that good design and a good user experience are rarely achieved by fixating on one discipline, but rather by adopting a…
