In the beginning, marketing automation platforms grew other channels and tools around their core of email marketing. The basic mode involved if/then rules: if a customer takes this action, show this response. But overlapping campaigns with if/then rules become very complicated very quickly, especially when you’re talking about millions of customers, each one in a…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The evolution of marketing platforms: From automation to journeysJul 18, 2016 by Barry Levine The next generation of marketing automation is emerging, and it’s more focused on machine-informed journeys than rule-based…
Yahoo has reported hit-and-miss earnings today for the second quarter of 2016. The company says it earned about $1.31 billion, up from $1.24 billion last year and ahead of the expected $1.08 billion. But earnings per share came in at nine cents, below the expected 10 cents per share. In Q2 of 2015, earnings per…
Tumblr is in a bad way. Three years after Yahoo bought the company in a $1.1 billion deal, the social network is having such a hard time getting brands to buy its ads that it’s started to lean on its parent company’s traditional banner ads and one of its would-be rivals’ ad networks to help…
Behind every great invention lie dozens of sacrificed prototypes. It took Michele Ferrero almost five years to perfect the spherical wafer within the famous chocolates that bear his name. No great product or invention emerges fully formed, and this applies to great websites and software as well. Whether you’re working on digital products or chocolates,…
