Some publishers and creators are already making money from using Facebook Live. Facebook pays them. But Facebook isn’t going to pay everyone. So if Facebook wants everyone — especially digital celebrities and publishers that are used to making money from their YouTube videos — to be using Facebook Live, then at some point, Facebook will…
The now almost-cliche response to the issue of ad blocking is: “Deliver better ad experiences that consumers don’t want to block.” Easier said than done. Indeed, there’s no simple solution to this growing industry challenge. Forecaster eMarketer estimates that this year, 70 million people in the US will use ad blockers, representing growth of nearly…
Combining SEO with Influencer Marketing enables you to ensure you are identifying the right influencers, based on the keywords and content campaigns you are already optimizing for. This white paper from gShift includes: why influencer marketing should be in your mix; the link between SEO data and influencers; influencer analytics and reporting; and a getting…
With full-screen video and comment overlays, YouTube’s mobile livestreaming bears a closer resemblance to Periscope than Facebook Live. YouTube has had a livestreaming product since 2011. But it hasn’t been a great one. It required a lot of technical know-how and wasn’t possible to use on mobile. As a result Twitter’s Periscope and Facebook Live…
Today will be a day in history regardless of what happens over the next weeks. The majority of people in the UK voted to leave the EU, and this made clear once again that many people in our society think the current situation is no longer acceptable. Unfortunately, we think blaming those people is the…
