Local search marketing is a complicated system. Standard SEO techniques such as keyword-rich content, well-optimized meta tags and a strong backlink profile are always important. For multi-location franchises, add the complications of Name, Address and Phone Number (NAP) accuracy, maintenance and distribution of local business listings, proactive management of Google My Business data and citation…
Unruly announced today that it has partnered with Moat and News Corp to offer advertisers mobile vertical video ads. The first publishers to run Unruly’s vertical video ads include News Corp’s The Sun and the New York Post. Measurement for the vertical video ads will be provided by Moat. “The landscape is changing fast and…
Content in a curated hashtag site. Mobile users spend little time viewing web content on their mobile browsers, preferring to read most of it through their social networks. As a result, publishers are losing control of their content, and users are overloaded with content sources. That’s the basic problem that a Ponte Vedra, Florida-based startup…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Startup Hi-Fi launches mobile news feed of publisher content, selectable by hashtagsJun 20, 2016 by Barry Levine These “Tag Topics,” the company said, let publishers control their content and mobile users…
If you have an e-commerce website, then SSL is mandatory for safely processing credit cards. But even if you aren’t processing payments, you should still seriously consider secure HTTP (or HTTPS), especially now that I’m going to show you how to set it up quickly, for free. Let’s get started. In short, SSL is the…
