Recently, I’ve been thinking about the importance of online video content. People are now consuming more videos, and it makes up a huge portion of online content. A post from Convert With Content spells out this growth, citing several stats, including: 74 percent of all Internet traffic will be video by 2017. Video is shared…
I had a unique experience a couple months ago that confirmed that Google weights local ranking factors differently for branded search terms than they do for non-branded ones. Before I explain what happened, I need to first clarify that there are currently two different kinds of local 3-packs (branded vs. non-branded), and my conclusion is…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Brief change suggests local SEO ranking factors are different for branded queriesJun 17, 2016 by Joy Hawkins What are the differences between branded and non-branded local packs in Google, and how…
You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some cosmetic changes to branded Instant Articles that highlight the brand involved and give them a little more flexibility with the look of their content. The changes are pretty minor — automatically adding a brand’s logo to the…
A partnership of Twitter and video company Innovid is giving advertisers more useful data on video performance as posted on the microblogging site, it was announced today. Innovid will be serving data analytics for ad performance on both mobile and desktop, inclusive of video views, viewability, engagement, time spent and more. This partnership recognizes Twitter’s…
