Securing real links requires outreach. No matter the site, industry or audience, the only way to earn worthwhile links is through some form of human-to-human communication. Google is continuously improving its ability to detect spammy tactics, reducing the efficacy of manipulation and increasing the power of editorially given links. As Jon Cooper pointed out in…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Link building outreach: preparation meets persuasionJun 8, 2016 by Andrew Dennis Obtaining valuable, future-proof backlinks requires human interaction — and that means being prepared to offer something of value. Columnist Andrew…
Businesses need to shift their focus to the customer-managed journey as opposed to the static, “mapped” customer journey. This means moving from the idea that the customer journey is a controllable process to one that acknowledges that the customer is ultimately in charge. By understanding actual customer behaviour, businesses will gain what’s really important, customer…
If you’re a Google Analytics user and you’d like to know which iOS models and devices your visitors are using, there’s good news and bad news. The good news: When it can, Google Analytics is now breaking out specific iPhone and iPad models and listing them separately in the Audience > Mobile > Devices report….
Some folks love it, some hate it. Today’s icon set, designed by Manuela Langella, is dedicated to both lovers and haters of… football! That’s right, the 2016 UEFA European Championship starts tomorrow. Clink! Clink! Let the games begin! You may modify the size, color or shape of the icons. No attribution is required, though reselling…
