Mobile deep linking platform Deeplink has introduced what it’s calling AppWords Concierge. It operates like a chatbot, designed to engage in-app users, offering a conversational messaging experience that surfaces content, enables transactions and makes suggestions based on context. The company doesn’t call it a chatbot, however. Rather they liken it more to Google Now: predictive…
Livefyre, which announced last fall that it was the only user-generated content (UGC) service natively integrated with Adobe and Salesforce’s marketing clouds, is being acquired by Adobe. Today’s announcement, which did not specify the terms, means that Adobe is making a bigger bet on the importance to marketers of UGC and user commenting. Both Adobe…
Tapjoy, the in-app monetization platform that lets users choose to engage with ads in exchange for in-app rewards, is launching the Tapjoy Private Exchange. Through the private exchange advertisers will be able to access Tapjoy’s in-app video ad inventory programmatically. At launch, Tapjoy has selected Rubicon Project to be the exclusive programmatic provider. “For years,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Tapjoy launches private in-app ad exchange, powered by Rubicon ProjectMay 3, 2016 by Ginny Marvin The launch marks the first time Tapjoy rewarded video inventory is available programmatically. Adobe buys audience…
Video analytics and ad platform iSpot.tv announced yesterday it is now integrating Facebook topic data into its ad measurement tools. According to the announcement, the company’s video performance reports now include Facebook video views, likes, comments, referrals and share metrics dating back to January 1 of this year. Facebook Topic data is the world’s largest…
Twin Design / Shutterstock.com Instagram is testing video ads in a carousel format, and has a few major brands already lined up to give the product a try. According to a company release, Taco Bell, Airbnb, Macy’s and ASOS have begun testing video ads in the carousel. The carousel ad format itself isn’t new; Instagram…
Pinterest has acquired the team — but not the technology or any other asset — from mobile ad-tech company URX, the social network slash visual search engine announced on Tuesday. URX sells advertisers and publishers technology that could be used to identify details of the content someone was checking out and then determine which shoppable…
If you’re an active user of the Twitter application on an iOS or Android device, you’ll likely enjoy the newest feature that Twitter has rolled out: an improved Connect tab, which aims to aid users in follower discovery. The Connect tab lets you learn of users that Twitter’s algorithm thinks are most relevant to your…
We are currently experiencing a content marketing upheaval, the likes of which have never been seen before. Brands are increasingly reliant on third-party platforms for their content and distribution. These are exciting times — but also uncertain ones. Is this reliance a good thing? A bad thing? Whatever it is, it’s definitely going to change…
We all recognize that influencer relationships play a key role in any business or career plan. Finding and developing the right relationships helps you accelerate the progress towards your goals. It’s also important to understand that some influencer relationships will be more important to you than others. I call these people “Anchor Influencers.” What fuels…
