Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The #1 reason why position #1 doesn’t matterMay 2, 2016 by Rachel Lindteigen As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that…
That’s right — position #1, the elusive goal for so many SEOs, may not matter so much anymore. Crazy statement, right? Trust me… follow me for just a minute. The screen shot below shows what Google refers to as a featured snippet, also known as a direct answer. (It’s also one I searched recently when…
According to a new video ad spending study conducted by Advertiser Perceptions on behalf of the Interactive Advertising Bureau (IAB), 68 percent of marketers and agency executives think that digital video will be as or more important than TV programming in the next 3 to 5 years. In parallel, Yahoo released a digital video report…
d8nn / Shutterstock.com Whenever people talk about mobile search, one of the first things that always comes to mind is location, location, location. Since mobile phones are… well, mobile, these devices open up opportunities to target consumers who may otherwise have been hard to reach. Proximity According to a Consumer Barometer Survey, 82 percent of…
Before I make my case about using Bing Webmaster Tools, I want to preface the conversation with a couple of statements: You should be optimizing your website based on Google’s guidelines and best practices, because they have the larger market share for search. By no means am I advocating the use of Bing Webmaster Tools…
It was a big week for earnings, with Facebook, Twitter, Apple, Amazon and others all reporting — and it was a week that had some clear winners and losers. In the latest episode of Marketing Land Live, we talked about why Facebook continues to practically print money, why Twitter stock is headed in the other…
Vertical Reveal video ad unit from Virool available via Rubicon Project With more video being created for vertical viewing (in large part thanks to Snapchat), video distribution platform Virool is launching a mobile vertical video ad unit. Called Video Reveal, the units appear dynamically inline within editorial content on mobile devices, including iOS and Android….
As the Net continues to blur many competitive differences like pricing and product selection, brands have increasingly seen their customer data as a key differentiator. But, as it turns out, there’s a bigger competitive headache beyond whether a customer is just a click away from buying something like what you’re selling, but cheaper. It’s the…
Ken Wolter / Shutterstock.com Yahoo CEO Marissa Mayer was hired in July 2012 amid great fanfare and high expectations. There were many at the time who also expressed the sentiment that Mayer faced a “daunting challenge” in trying to right the Yahoo ship. Indeed. She has experienced successes and failures. Fundamentally, I don’t believe another…
How many times have you checked Facebook today? What about Twitter, Instagram or any other social channel? If you’re anything like 71 percent of millennials, you log into a social network at least once a day. You scroll through photos, videos and posts from friends and family about events, kids, news and opinions. If social…
