Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: IAB releases 2016 plan to develop LEAN scoring, its effort to take on ad blockingApr 29, 2016 by Ginny Marvin The goal is to develop scoring algorithms that can show who’s…
The IAB Tech Lab announced more on how it plans to execute its LEAN ads scoring system that will be used to evaluate ad experiences on digital properties. LEAN, which stands for Light, Encrypted, AdChoice supported, and Non-invasive ads, is the IAB’s response to the rise of ad blocking. Through 2016, the Tech Lab plans…
Russian search engine Yandex released its Q1 2016 earnings report yesterday, announcing $243.7 million (RUB 16.5 billion) in revenue for the quarter – an impressive 34 percent increase over Q1 2015. Search queries for the site were up seven percent year-over-year for the quarter. Yandex’s share of the Russian search market saw a very slight…
Eighty-six percent of companies aspire to be customer experience leaders, but most don’t have the customer experience (CX) management capabilities they need to achieve that goal. This CX management (CXM) maturity model defines the 30 CXM practices that every firm needs to master. This report and self-assessment will help CX professionals compare their company’s current…
Alexander Supertramp / Shutterstock.com Whether you work in SEO or PPC, you’ve likely noticed a new trend emerging in your search reports: a rise in longer-tail searches and question-based search phrases. The likely culprit? Voice input. Voice search is easier than text input; we all know this. We can speak something much more naturally than…
Google Product Listing Ads have been around quite a while, having rolled out to all US advertisers in 2011. Since then, we’ve seen incredible growth of the format, which accounted for 43 percent of all retailers’ Google search ad clicks and 70 percent of non-brand clicks in Q1, according to my company’s latest Q1 Digital…
Tubular’s new Video Rating How well is your branded video doing online? That’s the key question online video intelligence provider Tubular Labs wants to answer with the launch of its Video Ratings. The Mountain View, California-based firm said this is the first third-party rating for engagement and views that is based on the entire video…
Yesterday Amazon reported better-than-expected quarterly earnings: $29.1 billion in sales and $513 million in earnings. In the earnings press release, CEO Jeff Bezos called out Amazon device sales as a particularly successful area for the company: Amazon devices are the top selling products on Amazon, and customers purchased more than twice as many Fire tablets…
For many companies, the goal of their paid search campaigns is to generate leads. As marketers, we work hard to get qualified leads to our sales team for the lowest cost possible. But the problem is, a successful paid search campaign doesn’t just produce cheap leads — it produces economical sales. The trouble with sales…
Last year, Google began requiring developers to note whether their apps are ad supported. This week, the company has begun rolling out a “Contains ads” label on apps in the Google Play Store. The label appears below the Open button in the same place where the “In-app purchases” label appears when relevant. The screenshot below…
