Content marketing results are similar to baseball stats. Over a career, a player will hit a combination of base hits and home runs, and even the best players will occasionally strike out. Similarly, some of your content will be a smash hit, sometimes even going viral, while other times your content will go unnoticed. Just…
Cranberry, a content marketing and amplification platform, announced yesterday it has acquired WebmasterRadio.FM and will be relaunching the radio network as Cranberry.FM. For more than a decade, WebmasterRadio.fm has produced radio and podcast programming aimed at the digital marketing industry. According to Cranberry, the radio network was the largest online radio and podcast platform in…
For a few years now, a mild debate has simmered over “delightful” interaction design. For some, features that instill delight, as long as they don’t interfere with the fundamental capabilities of the system, sit with pleasure atop Maslow’s hierarchy of needs as redrawn for interactive systems. Others don’t really care about such features, or place…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: PaperG, now “Thunder,” offering cross-channel creative tools for display and socialApr 26, 2016 by Greg Sterling Platform seeks to enable creative that’s better aligned with programmatic targeting. Five reasons why GTIN…
The power of SVGs lies in their flexibility to adapt to any size while remaining crisp and sharp. This makes them perfect for responsive web design and, since users can zoom in without sacrificing quality, meaningful from an accessibility-centered point of view. To help you make best use of this potential and tackle SVGs the…
