Local search can be time-consuming and complicated for a single location; local search marketing for franchises can be downright intimidating! What’s difficult for one local business is even more difficult for a company with multiple locations. One of the hottest topics in local search today is the rapidly increasing popularity of “near me” and “nearby”…
Your site architecture — the way you structure and organize internal links (e.g., a link to the About Us section of your website from your main navigation) — plays a vital role in how both users and search engines are able to navigate your website, ultimately impacting your website’s rankings. Modern search engines use links…
Publishers using scripts to detect ad blockers may need consumer consent or risk violating European privacy law. This comes via the UK Register, which picked up on a tweet by privacy advocate Alexander Hanff. Hanff wrote to Jean-Claude Juncker, president of the European Commission, about whether ad-blocking-detection scripts that some publishers are using to thwart…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Publisher ad-blocking-detection could be illegal in EU without user consentApr 25, 2016 by Greg Sterling Script-based ad-blocking detection, which accesses “personal data,” implicates consumer consent rules of the European e-Privacy Directive….
The integration of targeting data from online users and network/cable TV viewers has taken another step closer, with the announcement by video ad platform Videology that it is stepping up its use of data from audience measurement firm Nielsen. Videology previously had been able to match its database of anonymized online users with Nielsen’s TV…
Canadapanda / Shutterstock.com A year after its introduction, the conventional thinking about the Apple Watch is that it’s a failure. However, sales estimates suggest otherwise. According to some financial analyst estimates, the Apple Watch may have sold as many as 12 or 13 million units in its first year. As The Wall Street Journal reported,…
Yahoo’s been sinking for a while now, and things are coming to a head with the news last week that the company accepted bids from potential buyers. What will happen to Yahoo as a whole, and what about its well-known products like Flickr and Yahoo Mail? What will Marissa Mayer’s legacy be? Those are some…
Segmentation is picking up steam as one of the biggest digital marketing buzzwords of 2016, and it’s proven to be highly effective in smart brands’ creative strategies. In this post, we’ll take a look at some tenets — and good examples — of putting segmentation to work in your app ad creatives. First, we’ll dive…
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Better in-store attribution is hereApr 22, 2016 by Mona Elesseily Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google’s…
For a great project, we need a well-functioning team, solid style guides, smooth workflows and well-organized kick-off meetings. Last week, I found a couple of resources that help you achieve just that. And, a bit further down the road, the developers shouldn’t miss out on anything either, of course, — having a proper workflow is…
