Data management platforms (DMPs) are used by digital advertising buyers and publishers to store and manage audience data, often from multiple sources. In this installment of Marketing Land’s MarTech Landscape Series, we explain what DMPs are and why they’ve become increasingly important pieces of digital marketers’ ad technology stacks. What is a DMP? A data…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 7 steps to building your client listApr 22, 2016 by Steve Olenski Building a client list is vital if you want your business to grow. Columnist Steve Olenski offers some tips…
Have you ever felt so strongly about something you read online that you wanted your posted comment to stand out? This week, a New York City-based company, SolidOpinion, launched its first product — a new commenting platform — to turn that passion from readers, competitors and advertisers into revenue for publishers. Publishers can set up…
Making a new friend is much easier than making a new client. If you need a friend, just walk up to any stranger, offer to buy them a coffee and go from there, no strings attached. That would work on me. Just saying. Business relationships, on the other hand, are full of strings, and a…
I see threads over at the Google My Business forum all the time from panicked business owners or SEOs who have logged into Google My Business to see a big red “Suspended” banner at the top of the page. The Google My Business guidelines have a very long list of things you shouldn’t do, but…
There have been huge advances in hard-to-track conversions like phone calls, store visits and those that stem from the use of more than a single device. Lately, I’ve been particularly excited about the ability to better track online searches that result in offline purchases (also called SOBO — search online, buy offline). In this article,…
When PGA golfer Jason Day won the Arnold Palmer Invitational last month, he wasn’t the only one demonstrating his skills on the course. MasterCard, a long-standing partner of the golf tournament, used the event to introduce a number of its latest technology advancements. “We are a technology company that happens to be in the payment…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Automated CRM Signpost ups its game with built-in AI agentApr 21, 2016 by Barry Levine Called Mia, the new intelligence is designed to apply learning from larger sets of data and…
With the proliferation of content and the rise of multi-device, multi-media multi-tasking, it’s harder than ever for ads to break through to viewers. Previously, in “Pay Attention! 3 Steps to Digital Advertising Breakthrough,” I laid out the challenging course that communications must traverse to be successful — in being linked to the brand, conveying a…
Years ago, a kid was trying to fashion a bow by cutting a twig with a knife. Upon seeing this struggle, his grandfather handed him a saw, saying, “Always use the right tool for the job!” As the kid in the story, I learned a valuable lesson in craftsmanship: When you’re picking a tool to…
