Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to succeed with pay-per-call marketing in a mobile-first worldApr 20, 2016 by Digital Marketing Depot In today’s mobile‐first world, marketers must adopt new advertising and optimization strategies to unleash the…
From the LiveWorld web site The job description of the modern brand includes managing countless streams of conversations across social and messaging media. But there’s so much of it that “management” can seem like a metaphor. To turbo-charge a brand’s social wranglers, San Jose, California-based community and social media management provider LiveWorld released this week…
In today’s mobile‐first world, marketers must adopt new advertising and optimization strategies to unleash the full power of pay‐per‐call marketing. This white paper from DialogTech will help advertisers, publishers, and networks new to pay‐per‐call get started, and those already doing it improve current pay‐per‐call campaigns. Visit Digital Marketing Depot to download “Pay-Per-Call Marketing in a…
Google adding a new AMP carousel and more AMP-enabled content to its News apps. The horizontally scrolling carousel will feature 14 AMP-powered stories. In addition, stories throughout the vertical stream that use AMP will feature a lightning icon. Here’s what it looks like for the iOS Google News app: The launch is for US English…
According to Content Marketing Institute’s latest B2B enterprise content marketing report, 74 percent of the content marketers surveyed said they have a content marketing strategy in place, but only 22 percent rated their content marketing efforts effective. Based on survey responses from 335 respondents that identified as B2B enterprise marketers across “a full range” of…
An illustration from Piano’s web site. Marketers who want to present customized experiences to segments of their website visitors — and possibly charge for them — now have another choice. Content monetization platform Piano has released its second product, a rules-engine called Composer that enables publishers to set up conditions for which content is presented…
On Tuesday, Facebook added two new features to TRP buying to help make it easier for advertisers to extend their TV ad buys to Facebook and Instagram. Advertisers can now tap US Nielsen DMA Targeting and Day-parts for video campaign targeting on the social networks. Advertisers can target the same Nielsen designated market areas in…
Insightpool has announced the addition of Facebook Topic Data to Audience Insights, a new module in its social media marketing platform. Like others before it, Insightpool’s topic data comes via a deal with DataSift, the company that Facebook partnered with last year to open up its data firehose to select marketers. Here’s how Facebook described…
Everything we know about search is changing fundamentally. An explosion of devices and technologies continues to shape how and where we search. The notion of jumping onto our laptops and typing search terms on Google.com feels increasingly quaint — something the search giant is sensing and responding to. Advertisers need to, as well. Search evolves…
Email marketing is the most important vehicle for reaching new and existing customers throughout the year. Businesses can utilize email marketing campaigns as a way to showcase new products, introduce new promotions and re-engage customers who haven’t shopped in a while. But with more than 20 percent of legitimate marketing email never reaching the recipient’s…
