In the midst of the drama over who’s going to buy Yahoo the company reported Q1 2016 earnings today. Results were somewhat better than Wall Street analyst consensus estimates. Total revenue was $1.08 billion, down from $1.23 billion a year ago and off 11 percent year over year. The company broke out its “MaVeNS” (mobile,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Microsoft’s user-response Pulse platform now supports on-demand videoApr 19, 2016 by Barry Levine Moving beyond live transmissions, the free Pulse can serve as a more versatile tool for video-based marketing or…
For the fourth month in a row, BuzzFeed Tasty ranked No. 1 on Tubular Lab’s top ten list of most watched video creators across YouTube, Facebook, Vine and Instagram in March. With 2.2 billion views, BuzzFeed’s video channel devoted to “snack-sized” recipes was up from its February numbers of 1.9 billion views, but didn’t hit…
Distribution is one of the biggest challenges for brands that create content. This tipsheet from Falcon Social has five strategic best practices that will help your content get more reach (and reach the right people), based on lessons from leading brands’ distribution strategies. Find out what to keep in mind when planning and creating content…
The live video version of Pulse on CNN Microsoft Pulse is the real-time voting platform that you might have seen on TV, as viewers give their real-time feedback during a live political debate. Today, Pulse is becoming on-demand, with Microsoft’s announcement of Video Pulse. It allows prerecorded video to be synced with voting, polling and…
In some ways, running a local SEO campaign is a lot like writing a sitcom episode. Each follows a formula for repeated success, and when you strip both of them down to their cores, their components are very similar. The Venn diagram below outlines the formula for both a sitcom and a local SEO campaign….
Ad extensions are a great way to make your paid search ads pop in search results by providing extra information about your business. But are you truly familiar with what they are and how to make them work for you? If you think you’re knowledgeable about AdWords ad extensions (or if you aren’t, but want…
If you are the victim of an online reputation attack, you might wonder what you could do about it if you had substantial resources to get the very best-in-class help. Would it be one person/company you would hire, or a few handfuls? What would be the makeup of an online reputation “dream team?” I’ve worked…
YouTube announced two additions to its arsenal yesterday: 360-degree live streaming videos and spatial audio for on-demand videos. First launched in March of last year, YouTube’s 360-degree videos can now be streamed live. YouTube says it’s working with companies like VideoStitch, a virtual reality software provider, to make sure its applications are compatible with YouTube’s…
Late last week Google introduced some valuable security enhancements for its Eddystone beacon format. These new features give developers more control over who can access the beacon signal and are also intended to defeat potential hacks. Though not the only indoor location or close proximity marketing technology, beacons are the most widely deployed and well-known….
