The latest B2B marketing automation trends which will make an impact this year Marketing Automation has been around for several years now, but in 2015 it really flourished. More companies got started with marketing automation, and others started thinking about how they could begin to use it in future. Our readers poll on 2016 digital…
Use these 12 insights from ground-breaking eye-tracking research to improve your email campaigns on mobile How much do you know about how your subscribers really perceive your emails on mobile? If the answer is not much then it’s probably time to optimise: 70% of all emails are now opened on mobile and scrolling on a…
I write about it often, but it’s a topic that makes me love my job, it’s the reason why communities work and why great people are great. I’m talking about honesty and ethics in everything we do, in how we live. Reading about corruption, tax avoidance tricks, wars, and also about poorly written code or…
