The next best thing to an SEO crystal ball Calculating return on SEO activity is a bit of a headache if we’re honest. With so many variables, how on earth do you confidently forecast what will happen? Forecasting anything is never going to be a simple black and white process, but compared to forecasting PPC,…
How to harness the power of user-generated content User-generated content, whether customer reviews or visual praise for your product, can serve as superior marketing collateral. With this in mind, brands should harness the power of consumers to maximize the impact of social media marketing efforts. Social media marketing professionals understand the value of attracting customers….
These B2B brands know a thing or two about video. Are your B2B videos as engaging? B2C brands have been using video for decades. Ever since there has been TV there have been brands producing great videos to delight and entice consumers. Yet for B2B marketers video is still somewhat of a new field, even…
The modern logo has to work harder than ever before. In the past, a company logo was perhaps intended simply for a shop sign and printed in local newspaper adverts. Today’s logos have to work with a growing plethora of smart devices with varying screen sizes and resolutions, displaying responsive websites. Often logos end up…
I once worked with a digital agency that didn’t know how to hold a kickoff meeting. And they didn’t even know that they didn’t know. Weeks into every project, they’d simply find themselves frustrated over how they’d ended up in a position of following rather than leading. They would fight to get their good ideas…
