The best tools for understanding your online marketplace? I find that on training courses, the tools I recommend to help marketers are always popular, especially the free tools… At a course I was asked for a list of “essential tools” for digital marketing, so here they are… 2016 update: I originally created this list in…
The last AdWords re-design was in 2008. Now Google is re-building it for our mobile-first world Importance: (If you use or manage Google AdWords)Recommended source: Google Blog AdWords is now over 15 years old. Not a lot of platforms survive that well in the fast-moving digital landscape. 15 years ago computers were big boxes that…
Many WordPress superpowers come from its flexible data architecture that allows developers to widely customize their installations with custom post types, taxonomies and fields. However, when it comes down to its search, WordPress provides us with only one-field form that often appears inadequate and leads site admins to adopt external search systems, like Google Custom…
