Creating your social media strategy and tactical plan 1 – Building the strategy noun Strategy / A plan of action designed to achieve a long-term or overall aim. First you need to understand what a strategy is, and isn’t it. A strategy should define the main aim of your social media presence and set the…
In the last few years, the way we design infographics has changed significantly. Infographics have evolved from static graphics to rich, interactive experiences with animation and video elements, all tailored to the uniqueness of the content, instead of pressing it into a precast mold. For this round-up, I have collected some of the best of…
Personalisation should be a top priority for marketers, but many are still failing to implement Banner blindness, ad-blocking, spam filters. What do these three things have it common? Well they make advertisers jobs harder for one. But more importantly they speak to a growing trend in digital marketing; people are getting bombarded with so many…
When I was young and learning to program, I was fascinated by the possibility of creating things that could live inside my monitor. I had the same feeling when I started to play with procedural content generation, which is to find the rules behind a phenomenon, encode them in an algorithm, and use that algorithm…
