Social media strategy and planning essentials It’s important to know what other organisations in your market are doing on social media, to give you context for the current role social plays in customer communication. The aim of competitor analysis is to learn from the state of play and identify strategic opportunities. Please note that I…
Use these 5 ideas to give your promotional emails a boost Promotional email is a powerful channel when it comes to driving e-commerce sales – the Custora Ecommerce Pulse shows marketing emails are the third biggest driver of online sales after Search marketing. This makes it the biggest driver for customer sales and way ahead…
Preventing churn is key to improving revenue For subscription-based businesses like SaaS companies, churn rate is a crucial metric that determines overall performance. Simply put, churn rate is the rate at which customers cut ties with your service during a given period. This percentage gives you a clear idea about your customer retention, which is…
Drawing a cartoon is no trivial pursuit. It turns us into a director, writer, narrator. Through a cartoon or comic, you tell a story that takes place in a certain time, a certain environment, with certain characters. This is why you will learn here not just how to draw a cartoon in Adobe Illustrator, but…
