Overcoming objections to use of social media in not-for-profit organisations Social media can be beguiling, stimulating, addictive, confusing and at times downright frustrating. In my experience, Not for Profits, like commercial organisations, are still grappling with how much valuable staff time and resource should be deployed to this burgeoning and proliferating media. In order to…
Google upgrades Google Analytics Premium into a capable Marketing Data Management and Analysis Platform Importance: (For businesses who can potentially pay for Google’s Analytics Premium features and service) Recommended Source: Google Adwords blog announcement Here we give you the lowdown on Google’s new 360 suite and get some in-depth analysis from Google Analytics expert Matt…
7 success factors for managing charity websites Balancing the interests of diverse audiences of a charity site is a real challenge, magnified by the diverse communications needs of different teams within a charity. Given these diverse needs, it’s no surprise that many charity websites struggle to communicate effectively and encourage interaction with different audiences. I…
As UX professionals, we play a key role in raising the bar for customer experiences. A simple attention to detail is often what signals to the customer that we’re thinking about them. In the digital space, we focus on user interactions within applications devices and processes. With the ever-increasing computing power of desktops, browser sophistication…
