Non-profits need to use big data and mobile to present clear messages in 2016 2015 has seen charities gaining increased confidence to streamline, simplify and even surprise. With increasing demands from an ever increasingly digital savvy audience, standing still has not been an option. The larger charities are capitalising on ever more sophisticated opportunities gained…
Social media strategy and planning essentials First let’s answer the question, “What is a social media strategy?” A social media strategy defines how your organisation will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this. At a basic level it’s a simple statement of…
Don’t let your digital marketing campaigns fall foul of these mistakes The great thing about making a mess of a digital marketing campaign is that, with the benefit of hindsight, it becomes clear which actions were a mistake and which contributed to a winning campaign. In this article we share some examples of ‘epic fails’…
Editor’s Note: Some people seem to have a magic touch when it comes to digging up design goodness. Veerle Pieters is one of them. As she explores print and web design, photography, art and type, she uncovers a lot of brilliant gems. And because they are too good not to share, she has compiled a…
