Key PPC budgeting lessons for modelling AdWords investment for B2B companies At any one time, there are only a finite number of potential clients searching for your product or service that you could convert to an enquiry. Above this point, throwing more money at Pay Per Click or AdWords advertising will simply buy more traffic…
If you are going to optimise your digital campaigns you need to measure them accurately How do you measure the effectiveness of your digital campaigns? In this video, Dave Chaffey of Smart Insights talks to Grant LeBoff, founder of the Sticky Marketing Club about tools and key metrics to use for digital campaign tracking monitoring…
Use these pointers as a checklist when creating your digital marketing plan Digital campaign planning is the art of developing the perfect strategy to reach and engage your audience using targeted, measured and interactive marketing of your products or services via paid vs owned vs owned digital media, content and technologies. In this day and…
Location-based services are growing in popularity every day, and beacon-based services are tipped to be the advertising goldmine of 2016. You may already be using location data and beacons to enhance your users’ experience with your websites, apps and wearables. However, the use of location data is not without limits. Developers must become aware of…
