The majority of your email list is probably dormant. Re-engaging its members brings big benefits Many business owners spend a great deal of effort into crafting emails that are meant to engage users on your subscriber list. Studies have shown that over time engagement levels such as open rates and click through rates naturally decline…
It’s the small details that make a project shine. Solid typography, well-crafted with attention and care is one of them. A harmonious visual rhythm, typographic subtleties like soft caps, margin outdents or the correct use of hyphens and dashes — there are a lot of things that add up to it. In practice, however, publishing…
What is PR Smith’s SOSTAC® marketing planning model and how do you use it? If you don’t know PR Smith’s SOSTAC® model, it’s worth getting to know if you’re involved with planning marketing strategies or campaigns. SOSTAC® was voted the third most popular model in the CIM poll on marketing models because it’s easy to…
Design has never been more important. Here are eight techniques to create a more modern website experience. Design standards have risen dramatically in the last few years as the web has matured. Now, more than ever, senior executives, managers and marketers are taking interest in how design affects the customer experience, conversions and how this…
If you’ve ever worked in an agile environment, chances are you’ve had your share of “retrospectives” — meetings where people write what made them “glad,” “mad” or “sad” onto different-colored notes, post them onto a board, arrange them in groups and — most importantly — talk about them. These meetings are straightforward, as long as…
