Start targeting even more precisely with new Facebook ad-option Top of my wishlist from Facebook for the last nine years (yes that’s how long I’ve been advertising on Facebook) has been the ability to use the magic “AND” word rather than “OR” when it comes to selecting Interest targeting. I’ve called this “Boolean Targeting” or…
It has never been more important for digital specialists to break out of their individual silo and engage key stakeholders across the business operation. As digital communication channels develop, as search engine algorithms change and as new platforms and trends emerge, many enterprise-level organisations are in a constant race to keep up with the rate…
When your design looks beautiful and polished, how do you know if it performs well? While it is easy to predict the appeal of a clean and simple UI, design that converts is always a shot in the dark for marketers and designers. We worked with the team at FiftyThree to test their app store…
Get more views for your videos by following these video SEO tips Using videos as part of a company’s marketing strategy is now known to be one of the most effective ways to engage customers and create awareness about a brand. Video creation is no longer a complicated process as today’s technology has made it…
