How does your ‘marketing stack’ compare? Do you use the same tools as the best in the business? Marketing tools can speed up processes, automate messaging and boost conversion rates. Whatever area of digital marketing you are involved in, you can bet they’ll be a plethora of tools to choose from which could help you…
Working on very different projects, in different teams and with different people can sometimes be a challenge. But one thing that works out remarkably well is doing retrospectives with your team. In retrospectives, you talk about how a certain project went, and the whole team shares what problems/challenges they faced, what was good and what…
Using the C.O.N.V.E.R.T mnemonic to test whether you have effective landing pages Email marketers love discussing creative and copy of their emails, but, when it comes to designing an effective landing page, some email marketers who don’t have control over the landing page tend to overlook its significance. A reader essentially clicks on the link…
The latest research reveals the current growth of the ecommerce market Online retail is a huge and booming industry as the latest retail growth figures show, with sales expected to reach an astounding 1,115 billion dollars this year. From research conducted with SimilarWeb and JBH Marketing we have identified 3 big trends multichannel retailers are…
