Strategy, tactics and ideas to consider as part of a winning lead generation strategy Generating consumer interest and enquiries is a primary objective for B2B businesses, something backed up by a recent study from the Content Marketing Institute which states that lead generation (85%) and sales (84%) will be the most important goals for B2B…
15 techniques to grow your email subscribers It’s often easy to neglect your email list when there’s a push to grow fans and followers on the social networks. But it’s worth working on boosting email subscriptions too since email subscribers often have a strong level of trust in your content and brand. It’s also easier…
Interview with Sarah Gill, Digital Marketing Manager at Newcross Healthcare solutions Is the customer at the centre of your strategy? That’s the current discussion as to how organisations are shifting their digital strategies to appeal to the demands and requirements of their audience. But to really embrace the voice of the customer, organisations need to…
The most inspirational things are often right in front of us. It might be the typography on a book cover, the colors of your favorite music album, the opening titles in that movie you saw yesterday. To celebrate all those little moments of inspiration, we have compiled some resources for you which honor the beauty…
Web applications are everywhere. There is no official definition, but we’ve made the distinction: web applications are highly interactive, dynamic and performant, while websites are informational and less transient. This very rough categorization provides us with a starting point, from which to apply development and design patterns. These patterns are often established through a different…
