A new report showing retail product reviews are critical to boosting ecommerce revenue Online businesses are often a bit wary of reviews. What if a disgruntled customer ruins your reputation by posting a long angry review all over your lovely product page, which has been designed with conversion in mind? But you should never shy…
A case study showing how Lucky Voice doubled the size of their email list Having more people to market to is better, it’s a “no brainer”. Of course I don’t mean bulking up an email database with poor quality data. I’m talking about more customers and potential customers who want to hear from you. Good…
What is the best UX pattern to display products on an e-commerce website: pagination, a “Load more” button or infinite scrolling? At Baymard Institute, we’ve conducted several year-long large-scale usability studies of more than 50+ leading e-commerce websites. We tested (among other things) these three design patterns for loading products, both on desktop and mobile….
