Automated customer lifecycle marketing will be the future of email marketing To look forward to the future of email marketing 2020 – a new report I have contributed to from Litmus, I believe we need to look back to appreciate how little the support for marketers from email marketing platforms has evolved to deliver customised…
As logo and brand designers, our work starts long before the first concept sketches, and finishes long after the last perfectly placed pixel. Our work requires so much more than just creative ideas and technical skills — it compels us to be a marketer, strategist, psychologist, salesperson, showman and project manager at the same time. It’s difficult,…
Optimise your customer analytics by getting the models right Customer analytical models can deliver huge value for companies that invest in them to improve their sales and marketing activities. But even well-known big brands can get it wrong when designing, implementing and operating these models. From Barclays to John Lewis, Cineworld to Pizza Express, businesses…
Using tables and flow charts to visualise and plan automated contact strategies Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost. Here are some common examples of event-triggered email sequences: Welcome sequence for a new subscriber or lead…
Augmented reality is generally considered to be very hard to create. However, it’s possible to make visually impressive projects using just open source libraries. In this tutorial we’ll make use of OpenCV in Python to detect circle-shaped objects in a webcam stream and replace them with 3D Earth in Three.js in a browser window while…
