Going beyond opens and clicks to evaluate and improve subscriber engagement with your email programmes How engaging are your emails? It’s likely that you review open and clickthrough rates for individual email campaigns and newsletters, but can you measure and prove how engaging your email marketing is on a long-term basis across multiple emails starting…
Flexbox gives us a new kind of control over our layouts, making coding challenges that were hard or impossible to solve with CSS alone simple and intuitive. It provides us with the means to build grids that are flexible and aware of dynamic content, and thus, give us the freedom to focus on the creation…
Adwords bidding landscape has changed as Google confirm the right sidebar on desktop SERP is to be removed. Importance: (For PPC Managers & SEO managers) Recommended source: Search Engine Land Google have ended their six-year experiment with the Sidebar ads, instead opting for three above-the-fold text ads for queries on the desktop SERP and a…
It’s not exactly a new subject, but lately I’ve had reason to revisit the skill of content modeling in my team’s work. Our experience has reached a point where the limitations of how we practice are starting to become clear. Our most common issue is that people tend to tie themselves and their mental models…
Use these highly actionable tips to give your customer acquisition a huge boost this year Today, consumers expect brands to have personalities — just like people. They demand that companies break the fourth wall and find ways to authentically connect, whether through personalization or engaging with them in real time at the right moment across…
