Your international marketing strategy must prioritise website localisation The first objective of most direct-response digital marketing campaigns, be they social, email, banner ads or PPC/Adwords, is to drive clicks to the website. The website is the ultimate destination, and the place where you convert visitors into leads or paying customers. This is as true for…
Digital marketers could face a double whammy on top of the finally agreed EU data law. A parliamentary Select Committee has announced it wants the Government to introduce much stricter data laws that go beyond the recently announced EU law – General Data Protection Regulation (GDPR). In its fourth report subtitled ‘The Big Data Dilemma’…
There is no universal system for structuring domains and URLs for international business; even the big brands differ in how they do it. If you are planning on expanding internationally and want to create translated versions of your site, you’ll have to serve different versions of your site to visitors from different countries. How you…
It’s Friday again, and I found some interesting articles for you to read over the upcoming weekend. In projects, developer, manager and product leaders still try to put pressure on the people who work on a task. Somehow they feel relieved, more secure if they do that. On the other hand, the people experiencing the…
