Typography can make all the difference. However, if your project has to get along on a very limited budget and you need to rely on free fonts, good ones are never easy to find. Luckily, we stumbled across some real gems lately. The following fonts can be downloaded for free and are bound to give…
Google are proactively asking business owners to keep their Knowledge Graph information up-to-date, by directly suggesting edits. Importance: (Webmasters and “Official Representatives”) Recommended source: Successful SEO Guide In an interesting move, Google have begun to ask people who they deem as “Official Representatives” of a topic, if they would like to request changes to the…
A quick-fire guide and glossary to the essentials of Programmatic Marketing Programmatic is a very hot topic in the world of marketing right now. As Ad Age points out, the advertising industry is on a journey toward widespread automation, and programmatic marketing which gives marketers the opportunity to purchase advertising more efficiently and – given…
Reviews, testimonials and word of mouth are winning the war in branding. A sea of research is out there about social proof and what to do and what not to do about soliciting customer reviews. It’s overwhelming to read and digest it all, let alone to know which nuggets are gold and which are fool’s…
Explaining how modelling of marketing outcomes can let you make smarter marketing decisions As 2016 gets under way we’re seeing more discussion of the applications of Predictive Intelligence. It’s a nascent field, but one that is gaining popularity fast and for some very good reasons, which we will discuss in a lot more detail in…
