Please complete our survey on Content Marketing in Europe and receive a free copy of the research report In recent years, Content Marketing has been rated my marketers as one of the most effective marketing techniques. Indeed, our informal poll of Smart Insights readers asking about current digital marketing trends has shown that in 2013,…
Affiliate marketing needs to be run effectively to get the best results. Don’t leave it on the back-burner. Affiliate marketing inherently involves using middlemen — affiliates — to help bring in customers or drive conversions. This automated online marketing comes with many positives: a marketplace of affiliates seeking you out, automatic approval of affiliates based…
5 steps to harness technology and creativity using programmatic advertising to maximize its potential To reach the modern consumer, companies must embrace ideas such as: Programmatic advertising Advertising for multiple screens Personalization Consumers today have become increasingly adept at ignoring advertising they feel is no longer a utility, but an irritation. While the always-on phenomenon…
The first time I became aware of brand inconsistency was four, maybe five years ago. Companies were extending their appearances to apps, social media and other digital channels. And so did the bank I worked for back then. Unfortunately, no style guides were available to cover these channels. I remember the dilemma while writing specifications:…
