What we discovered about the growing use of digital media and tech which will inform our strategies for next year We are now well and truly into 2016. How time flies. The busy and hectic world of digital marketing always has its eyes on the year ahead, interested to see what the latest new tool…
The opportunities of the GDPR for Digital Marketers, and a preview of the legislation itself (PDF download) What lies at the heart of the General Data Protection Regulation (GDPR), or EU data law, is that the current level of consumer opt-in consent used in nearly all consumer contact will not be sufficient under the new…
Facebook reactions to roll-out worldwide after testing Importance: Recommended link: Bloomberg article announcing roll-out and explaining the approval process What’s the change?? You may remember that this change was first mooted back in the early Autumn – Marie Page covered the new alternative Facebook Reactions in her Smart Insights post where she showed how Facebook…
