Creating a strategy in a team of one can be a challenge. Here’s how to overcome it In 2016, according to Curata reports that 60% of companies will have an executive who is directly responsible for an overall content marketing strategy. Yet despite the increasing emphasis that is being placed on content, a single executive…
The outlook for social commerce via the social networks Social selling was a big trend of 2015, and 2016 promises to be an even bigger year for social selling. Facebook released a lot of powerful new features for social commerce last year, and we can expect more from both Facebook and other social platforms this…
A new whitepaper proposes the Customer Mix as a replacement for the 7 P’s marketing mix Global eCommerce and Multichannel consultancy, Practicology have released a new paper for 2016 putting forward their case that the classic 7 P’s marketing mix needs a fundamental overhaul and in its place, the Customer Mix, or the 6 W’s,…
Have you ever wondered why your users do not interact with your product the way you hope? Persuading people to perform a particular action, like signing up or buying a product, is a challenge in most industries, especially when you want that action to be performed repeatedly. As UX practitioners, we try to create the…
