It’s easy to ignore banner ads. Here is how to make yours stand out and increase clickthrough rates Online ads have become an inseparable part of our internet life. An average person is exposed to more than 1700 online ads every month and 77 percent are left unseen, resulting in low ad CTRs even if…
Defining content marketing is the first step to getting it right A great question that will require a rather thorough answer. In the broadest sense of the term, ‘content marketing’ refers to the creation of any piece of media that has the purpose of acquiring or retaining customers. Strictly speaking, you could quite reasonably argue…
The WordPress platform is a magnet for those who want to take matters into their own hands, who want complete control over their websites and want to be independent in running them. WordPress does make it really easily to completely customize a website. If you have a bit of knowledge of HTMl, CSS and/or PHP,…
How does your business compare with others for digital marketing capability to Plan, Reach, Act, Convert and Engage? Since we introduced our free interactive benchmarking tool for auditing digital marketing for Smart Insights members in September, it’s been great to see its popularity! When we made it live in the members area, we used the…
